5.4 million, to be precise. Since 2000, our proprietary Internet news clipping service, Enews Monitor, has been helping us, and about 5,000 of you, keep up-to-date on the day’s wine news. Thanks for the support and positive feedback. If you’re not signed up, just visit www.enewsmonitor.com.
Search engines like Google.com and Yahoo.com generate at least 50% of website traffic for most wineries. Search Engine Optimization (SEO) is key to getting your site listed accurately and prominently for wine-related keywords – it can boost traffic and e-commerce sales, and help journalists find you. If prospective customers and the press can’t find you online, you need SEO.
We received a lot of positive feedback from a presentation Jeremy Benson delivered at the annual Oregon Wine Industry Conference in March 2007. It started with a simple question: what do successful winery direct-to-consumer marketing and sales programs have in common? We’ve turned the answer into a five-part series of suggestions and ideas that wineries can implement today, at little or minimal cost.
Wines & Vines magazine’s January 2007 issue reported on their survey of winery satisfaction with direct sales programs. In short, many are dissatisfied.
Now, everyone wants more rapid revenue growth, but when 68% of survey respondents say they are dissatisfied, something is amiss.
5.4 million, to be precise. Since 2000, our proprietary Internet news clipping service, Enews Monitor, has been helping us, and about 5,000 of you, keep up-to-date on the day’s wine news. Thanks for the support and positive feedback. If you’re not signed up, just visit 
Visitors to
