Benson Marketing Group: Integrated Marketing for the Wine Industry

Benson Marketing Group LLC is the wine industry’s leading marketing agency. Founded in 1997, the agency consults with U.S. and global wine companies, as well as spirits and water brands, from its offices in Napa Valley, New York, and its affiliate agency in La Rioja, Spain.

Benson Marketing Group is the only marketing agency with a focus on wine, and the only agency with its own offices in Napa Valley and New York.

Benson’s focus on wine allows the agency to offer services essential for differentiating today’s leading wine brands, and creating those for tomorrow.

• Public Relations: Making wine brands recognizable.
• Direct Marketing: Building wineries’ direct-to-consumer sales.
• Brand Consulting: Launching, and re-launching, wine brands.

The agency’s logo symbolizes its philosophy: two intersecting spheres represent its success with integrated marketing. Many client engagements combine PR, direct marketing, websites, and Internet technology into comprehensive campaigns rooted in great branding. Clients benefit from working with cross-functional account teams that play to each staff member’s talents, as well as the opportunities that arise by working with a well-connected agency with a diverse, blue chip client roster.

Benson combines the best attributes of small and large agencies. Its PR practice provides the creative firepower and agility of small shops, but with the resources, contacts and experience required by large clients. The agency’s Direct Marketing campaigns and design projects are executed by a team of wine-knowledgeable experts in direct marketing, design, technology, and branding. This combination is unique in the wine industry and as a result, average engagements exceed three years.

The agency also enjoys an affiliate relationship with Vinomio, a successful wine marketing agency in La Rioja, Spain (www.vinomio.net). The affiliation facilitates project management for the agencies’ clients, and allows for creative collaboration and cross-pollination.

To arrange a meeting, please contact Jeremy Benson, president, at 707.254.1107, or benson@bensonmarketing.com.