DATING YOUR DATA: GETTING TO KNOW YOU
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document.writeln('"Roundtable"
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document.writeln('July 17, 2008 at 9:00AM
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document.writeln('Benson Marketing Group
You’ve got a website and a shopping cart. You’re sending emails to your list. The data is pouring in. NOW WHAT? Define, Refine, Datamine!
Benson Marketing Group is pleased to present a roundtable discussion on the tools and tactics needed to understand what your data is telling you. Take the next step to increasing your direct to consumer sales by joining us for this session. Review the processes, reports and metrics that matter – data mining, customer segmentation and targeting.
Roundtable topics will include:
• How to analyze your email results
• Data mining - RFM (Recency-Frequency-Monetary Value) and the impact on sales
• Testing
• List development
• Search Engine Optimization
Price: $150
RSVP required.
For more information contact:
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document.writeln('www.nexternal.com/benson/Product65
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