| Just because a winery has a limited budget doesn't mean
it cannot deploy a professional communications campaign that
generates sales.
Benson Marketing Group has developed the Emerging Winery
Communications Package, a robust and affordable set of tools
tailored to the needs of wineries producing less than 20,000
cases. A comprehensive PR campaign is often too expensive
for emerging wineries, who require a focus on direct-to-consumer
sales and cost-effective trade communications.
But emerging companies are underserved for two reasons. First,
most PR agencies would rather spend their resources servicing
only very large clients. Second, independent PR practitioners
simply don't have the resources, expertise or network to bring
big agency tools and experience to the table.
Our Emerging Winery Communications Package integrates the
following tools into a comprehensive program:
Revenue-Generating Consumer Communications:
- Direct Email Campaign: Benson Marketing Group will initiate
a professional email solution using Email List Manager,
the agency's proven tool that collects, manages and distributes
emails. With this tool installed, the agency designs,
writes and distributes professional emails monthly, or
nearly monthly.
- Quarterly Newsletter. Since many consumers still want
to read newsletters, the agency writes, designs, prints,
and mails a quarterly newsletter.
Regular Trade Communications:
- Benson Marketing Group writes and faxes up to 6 faxes/year
promoting accolades to the client's list of brokers, distributors,
retailers, restaurateurs, etc., and will post the notice
in PDF format on the client's website.
Public Relations:
- Press Releases: Benson Marketing Group writes and distributes
up to 4 press releases to the agency's media list, and
distributes them on the wire and globally through Internet
news sites.
- Press Samples: The agency reviews and advises clients
on their press samples campaign.
- Events Calendar: The agency provides access to its updated
events and auctions calendar.
Strategic Calendar:
- The campaign is organized into one calendar for easy
management.
Monthly Reporting:
- Benson Marketing Group writes a monthly client report
tracking progress on all tasks.
Pricing and Timeframe
- Fees: $4,000 per month.
- Timeframe: standard 12-month contract (with 30-day cancellation
clause).
- Expenses: Newsletter Printing and Postage, fax blast telephone
charges.
Contact
For more information, contact Jeremy Benson, president, at
(707) 254-1107, or benson@bensonmarketing.com.
|
