Benson Marketing Group to Market Loire Valley Wines

January 1, 2009 -- Benson Marketing Group has been retained by Interloire and the Bureau Interprofessionel des Vins du Centre, the two associations representing the wine producers, grape growers and negociants of the Loire Valley, to conduct a three-year marketing campaign in the United States. The account team will include staff members from the agency’s offices in New York City and Napa, California.

The campaign has a budget of 2.6 million Euros and includes a broad spectrum of programs and services including public relations, promotions, digital media, advertising, research and more, as well as maintaining a Loire Valley Wine Bureau in New York City.

The Loire Valley is France’s third largest AOC wine producing region. It is located in the geographical heart of France, offering excellent, affordable wines in all styles: red, white, rose, sparkling, dry, off-dry and sweet. The Loire Valley is home to well known appellations such as Sancerre, Vouvray and Muscadet, and is considered to yield the definitive expression of important grape varieties such as Sauvignon Blanc, Chenin Blanc and Cabernet Franc.