Digital Media
How do you make sure your brand is part of the online dialogue?
How do you position your brand with tech-savvy wine drinkers who market researchers categorize as “Millennials,” “Generation Treaters” or “Wine Enthusiasts”?
The short answer is digital media. Digital Media is a broad term we use to describe Benson’s services that:
- Reach out and engage your consumers in a two-way conversation through social networks, message boards, blogs, micro-blogs, and more
- Build online buzz for your brand with powerful promotions
- Create the digital audio and video content that brings your brand to life.
More specifically, our Digital Media Services:
- Build Your Brand Through Social Networks: Our team builds and promotes your online presence through websites like Facebook, pushing out digital content, engaging consumers, coding applications and raising your profile.
- Represent Your Brand on Message Boards: We monitor the important message boards, start new threads, write posts, answer questions and more generally, keep you updated on how your brand is being portrayed.
- Promote Your Brand Online: Blogs provide opportunities to increase editorial commentary on your brand, and micro-blogs like Twitter are used to engage consumers, gauge messaging, and search and resolve customer service issues.
- Track, Report Metrics and Influence: We employ a virtual clipping service to monitor, track and report activity in social networks, message boards, blogs and micro-blogs (e.g., impressions, relative influence, etc.).
- Create Virtual Tastings: With webcasting, your winemaker can host a live, interactive, online tasting event with club members – perhaps to taste and comment on wines from your latest shipment.
- Integrate Tools for Online Promotions: Starting with a central concept that fits your brand, most campaigns leverage multiple platforms into powerful campaigns: interactive websites, digital media, company websites, events and emails. Additionally, or alternatively, we can create online campaigns with major media companies, online aggregators and other high-profile websites.
Most campaigns are structured with a fee range, billable by hour, so you only pay for what you need.
Contact
For more information contact Jeremy Benson, president, at 707.254.1107, or benson@bensonmarketing.com.
