The Wall Street Journal. The New York Times. Food & Wine. Wine Spectator. Decanter. CNN. CNBC. National Public Radio. All these outlets, and many more have recently covered our clients.

Benson Marketing Group delivers the best attributes of small and large PR agencies. Our clients benefit from the creativity, speed, and attention that boutique agencies provide. But our brand PR experience, contacts and communications tools are characteristic of larger agencies. Benson Marketing Group is the only wine marketing agency with offices in Napa Valley and New York. We have a presence in the heart of the U.S. wine industry, as well as in the nation’s media capital.

Benson’s Public Relations practice focuses on generated editorial coverage using a mix of the following services:

• Deep Press Contacts. Aggressive outbound story pitching to wine, food, lifestyle, business and electronic media outlets. Our New York office gives us unparalleled access to the business and lifestyle media that call the Big Apple home.
• Coordinated Press Tours. In addition to coordinating national press tours, we make the best use of client travel time by scheduling in-market interviews with winery principals and winemakers.
• Wine Writer Visitor Program. The agency coordinates wine country itineraries for key media. This strategy has led to extensive on-air coverage on CNN.
• A Proprietary Media Outlet. We feature client news in our popular Internet news clipping service, Enews Monitor, which is emailed to more than 4,000 wine consumers each week, to 175 press and 4,500 trade executives each day, and is available 24/7 on news websites including MSNBC and Wine Enthusiast Magazine. No other wine PR agency has a media property like Benson’s Enews Monitor.
• Wine Event Visibility. Benson Marketing Group places client wines and executives on panels at the most influential wine consumer events and seminars around the U.S.
• Category Marketing. We generate coverage for our clients as leaders of appellation, varietal or advocacy groups. Our experience includes the Bordeaux Wine Council, Napa Valley Vintners, and Free the Grapes!, which was featured as a case study in the PR book, Spinning the Bottle, written by Harvey Posert and Paul Franson.
• Technology Tools of the Trade: We regularly design and produce CD-ROM press kits, and employ fax broadcast technology and direct email campaigns to target trade and consumer audiences.
• Media Training. We use our own experience as spokespeople for the industry to help coach clients in the verbal, and non-verbal, language of the media.

Full service Public Relations campaigns start at a $5,000 per month. Alternatively, modest-sized wineries may be interested in our Emerging Winery Communications Package—click here for more information.

For a list of agency clients, click here.

Contact
For more information, contact Jeremy Benson, president, at 707.254.1107, or benson@bensonmarketing.com.